To transform the Des Moines metro formal fashion industry by providing a fresh, inclusive, and unique shopping experience tailored specifically for each customer, where individuality and authenticity are celebrated.

To empower each customer to confidently express their unique style and personality.

Our consultants are real, relatable women with vast styling experience and a whole lot of bridal industry knowledge. They aren’t there to tell you what to wear or pressurize you into a purchase, but to gently guide you through the shopping process, tailoring all elements to suit you as an individual. Furthermore, they don’t just present the gowns as they are on the hanger, but suggest ways in which they could be customized to align with your bridal vision.

• Inclusivity: Embrace diversity in all forms and create a welcoming space for brides of every background, identity, and orientation. We have a style and fit for every body.
• Authenticity: Encourage brides to stay true to themselves, celebrating their individuality and unique love stories.
• Innovation: Stay ahead of trends and constantly evolve to meet the changing needs and desires of brides.
• Community: Foster a supportive and inspiring community where we are able to collaboratively celebrate each formalwear experience.

• Curate a diverse and inclusive collection of formal wear attire and accessories that cater to varied tastes and preferences.
• Offer personalized and interactive shopping experiences that empower customers to express their individuality and feel confident in their choices.
• Build a strong community through social media engagement, user-generated content, and digital events that will connect and inspire.
• Partner with like-minded brands, influencers, and organizations to amplify a message of inclusivity and authenticity within the formalwear industry and beyond.